Here’s what I hear from coaches, yoga teachers, massage therapists and accountants.
“Urgh, do I really have to package what I do? Can’t I just do what I do and clients just show up for one-off sessions as and when they want?”
Here’s what I hear from friends who are looking for coaching, yoga, massage or accountancy.
“Urgh, I’m fed up that everyone’s trying to sell me a package. I just want what I want, when I want it.”
So hang on. If both business owner and clients don’t like the idea of packages, preferring the ad-hoc/pay as you go approach, why do so many business and marketing teachers suggest we package our offerings?