In the early days of going self-employed, it can be so hard to stay motivated. You don’t yet have that steady stream of clients and newsletter sign-ups, a healthy flow of income or an inbox jammed full of raving fans. You don’t yet have that momentum, that traction, to feel confident that, “Yes, this works!”
Give up on the seeds?
In our garden, we’ve just planted some rocket and lettuce seeds. In these early post-planting days, we could stare at the barren soil, see nothing emerging, and throw up our hands in despair. We could give up the idea as “not working” and walk away – or even dig up those seeds in dismay.
But no. We just have to keep watering. We have to believe something is happening under there, beneath the soil. We have to keep our eyes peeled for those first shoots, those fragile seedlings, pushing up through the surface, giving us signs of life.
If you’ve held back from sharing your ideas or information freely, out of fear that no-one will then pay you for anything, it’s time to get familiar with content marketing.