At a recent networking event, I witnessed an impassioned conversation between a man and a woman. She was describing a training course she offers, priced at a few thousand pounds, and he was incredulous. “But it’s not fair!” he kept saying, polite yet exasperated. “It’s not right!”
Her price offended his sense of justice. It bashed up against his vision of a fair and equal society. In particular, he couldn’t stand the idea that she’d created content in advance that could be delivered without much in-the-moment input from her, yet was charging premium rates.
I’d go out on a limb and guess that at some point you’ve thought somebody was charging too much. You’ve heard their price and responded, “Ooh, that’s steep!” I’ve heard it recently from friends who baulked at me paying £10 for Rock Choir sessions, or £12 for Five Rhythms classes.