Marketing has a bad reputation. It’s the unwelcome guest who gets asked to leave.
Recently, I saw this happen on a Facebook group; someone had posted a link to their workshop and immediately indignant comments appeared beneath the post: “Promotions aren’t welcome”, “This is a community space”, “You can’t do your marketing here.”
An image comes to mind… We’re all huddled in the Ye Olde Worlde pub, safe and warm, enjoying our beverages, when the door blows open; in steps Marketing, bringing with her the biting cold air. The atmosphere chills. Conversations freeze. Smiles turn to frowns. The guests look at each other disapprovingly.
There’s no room here for you. Your kind aren’t welcome round here. You have to leave.