“Facebook’s great for business”, they say. But you don’t get it. It’s not leading to clients for you.
You share things on your Facebook Profile but you know most of your friends and family aren’t likely to pay for your services, and you don’t want to annoy them, plus you’ve heard Facebook might shut down your profile if you use it too frequently for business.
So you create a Facebook Page for your business and try to build up the number of Likes, but they’re slow-coming and anything you share only gets shown to a tiny percentage of your followers anyway.
Where’s all this good-for-business activity happening on Facebook?
You wonder if maybe people are talking about paying for Facebook ads. And yes, you can certainly do that – but there’s another feature of Facebook that can support your intention to help more clients that doesn’t cost money and that many self-employed people overlook. You might already be using this feature, but not making the most of it for your business yet.