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19 Nov 14

What you’re offering is the best thing since sliced bread.

You know this – but the people you want as your clients haven’t yet cottoned on.

sceptical face - they don't know they need youSomething has changed your life, and now you want to share it with as many people as possible and change their lives too… but they’re not getting it. They’re not seeing the value. They maybe haven’t heard of your modality or approach, or they just haven’t clocked that it’ll help with their specific situation.

How do you market yourself when your prospective clients don’t know they need you?

Whether you’re offering Amatsu or WordPress training, holographic repatterning or tea ceremonies, bespoke artwork or kinesiology, marketing doesn’t have to feel like banging your head against a brick wall.

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12 Nov 14

I received a great question from one of our community; self-care specialist Katharine Wolf asked: “I get my blogs 95% done. Now what?!”

so hard to get my blogs done - woman at computerI can identify; it’s really normal for me (you too?) to get an initial creative spurt and feel excited by getting a new idea out there, only to lose momentum a little way along the path. Whether it’s website copy, a new product or service, or – indeed – a blog post, the completing and finishing phase can feel much less sexy. I lose interest, I get distracted by the next shiny thing.

When it comes to blog posts, you might notice an added dimension – the fear of visibility and putting your words out there for all to see/judge. Finally, add in some deep-seated perfectionism and you’ve got the perfect recipe for a folder full of unfinished blogs – pieces that could have helped lots of people, if only you’d made it all the way to clicking the “publish” button.

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05 Nov 14

Person writing: does it feel like your sales page is not working?So, you’ve spent your precious time writing your website sales page but it just doesn’t seem to be working. It’s not having the desired effect and leading to a steady stream of clients.

It’s more than annoying – the long-term success of your business rests on people being engaged with your message and feeling inspired to buy.

Why’s it so hard to find the right words? Today, we’re exploring three reasons why your sales page might not be working – and for each, I’m giving you a simple yet powerful remedy you can implement today.

Reason #1: The Interrogation

Many sales pages start with a string of questions. My experience, as a reader, is that this unsettles me. It feels like being on the receiving end of an interrogation; I feel jumpy.

Don’t take my word for this – check in with your experience of reading this example of a sales page opening.

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29 Oct 14

When we go self-employed, we lose an important taken-for-granted aspect of employment.

Tech driving you crazy: head in hands in front of the computerThe IT department.

Most of us, at least for the first few years in business, don’t have a tech team to respond immediately when something breaks or we can’t figure something out. And for some of us – myself included – things breaking and technical glitches can be an anxiety trigger.

As I’ve recently enrolled in the Certification programme for facilitating The Work of Byron Katie, I’ll share what I’m discovering about dealing with these moments of angst.

Permission to judge your neighbour

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22 Oct 14

Most of us know what company offices look like. We’ve worked in them ourselves, we’ve seen them on TV.

But what do our working spaces look like when we decide to work for ourselves?

If you’ve ever wanted to sneak a peek into someone else’s home, or if you’ve ever wondered what self-employment looks like for others, then today you’re in for a treat.

I invited my Passion to Profit adventurers and my colleagues and clients on Facebook and Twitter to submit a photo of their space. Here’s what they shared.

How does your garden grow?

Some love that self-employment provides an opportunity to be in or surrounded by nature. We’ve got garden offices, rooms with views, and outdoor working spaces.

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