“I’m starting to get out there. I’ve got a website, I’m communicating… but where are all my clients? I don’t get enquiries, let alone people actually paying. There’s no sign of them. I’m starting to wonder if anyone’s actually out there!”
Many self-employed men and women hit this question at some point in their journey. They’ve been working hard, creating something they’re proud of, and now they’re wondering why they seem to be invisible – why they still don’t have clients.
The answer likely comes down to understanding the sales flow. The process of someone going from total stranger to becoming your paying client is often a multi-step, winding journey – but many business owners don’t realise that. They imagine that a stranger stumbles upon them and immediately wants to either do business with them… or ignore them.