It’s not just what you do, it’s how you do it.
It’s how you think it.
It’s the mindset. The decisions.
So with 2014 a blank slate, what’s the mindset for successful self-employment? What are the decisions to keep you sane along the path?
Today, I’m sharing 14 all-important mantras for the year ahead. Powerful perspectives to write on your whiteboard or include in your diary, slip into your pocket or assign as screensavers. Mind-grooves that will transform your experience of self-employment and allow you to help more paying clients.
1. Your clients are already looking for you.
Right now, your ideal clients are living with the knowledge of their needs or yearnings; they are searching for a solution, without yet knowing that you are the one to provide it. Be ready to be found.
2. You already have a niche (even if you don’t realise it).
You naturally resonate with certain people. Who do you feel at home with? Who falls in love with you? Where does it feels easy? Those people are your niche, your Tribe. Embrace them, claim them as who you’re here to serve.
3. It’s not generous to work for free.
By earning a healthy living doing the work you love, you make yourself more available for those who need your help. The most generous thing you can do is to find ways of being profitable through following your calling.
4. Marketing is your duty when you offer something which helps or heals.
If people don’t know about you, they can’t get your help. Stop being the world’s best kept secret.
5. People don’t care about you as much as you’d like.
You’re huge in your own world but tiny in theirs. People are busy; don’t expect them to have seen every one of your emails or blogs or social statuses. If you want to get your message across, repeat yourself in different ways, through different channels.
6. Self-employment does not mean by-yourself-employment.
7. No-one said it would be easy. They said it would be worth it.
If it were easy, everybody would be doing it. You’re taking this path because it’s your calling and you want to make the world a better place, for you and for those you help. Work hard. Be proud.
8. Sell them what they want, give them what they need.
Get into the mindset of your ideal client. Use their language, not your jargon. What are they looking for? Make it obvious how you’re a match.
9. Your calling doesn’t just happen once and disappear.
If it’s your calling, it’s calling every day – so tune in daily to hear that call. Meditate, pray, journal, go for a walk – whatever gets you connected to your highest self and wisdom. All your answers come from there.
10. Meditation is less about stilling the mind, and more about dropping into the stillness that is already there.
So, don’t push. Don’t try so hard. And likewise: don’t try to create a client base; drop into the client base that is already there, waiting, looking for you.
11. Don’t try to find clients. Get yourself in position to be found.
As your ideal clients are already looking for you, and you’re selling what they already know they need, make sure you’re visible in their hangouts – both online and offline. Not sure where they are? Do research. (Module 2 of Passion to Profit.)
12. Fire… then aim.
Don’t wait to get it right. Done is the new perfect. Nothing is forever. This is not your forever niche, your forever website or your forever price. Do something that’s good enough for now and then iterate and iterate.
13. If it’s all going wrong, it’ll make a great blog.
People will love learning from your mistakes. Turn your crisis into a learning opportunity. Write down your story, record a video, share what you’ve discovered. Let others benefit from your dips and crappy times.
14. The world needs your passion.
It’s no accident that you have the gifts you have and that you care about the things you care about. We need your passion, so do whatever it takes to make sure we can have it.
Over to you
Which of these mantras do you already live by? Which are new? Which of yours can you add to our mix? Leave a comment below, let us know.
Don’t go it alone in 2014 (and save £100)
We’re now in full-swing for Passion to Profit early-bird enrollment. Want to know how to describe what you do, price what you do, and market what you do so you can help more clients? Then this ten-week journey is for you. Book your place by Friday 10th Jan and save £100.
P.S. PASS IT ON
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