Do you often ask yourself: “What more can I do?”
If you’ve been following my last few blog posts, you’ll know I’ve been experiencing RSI, making it painful to use the computer (pick up a glass, lift something, cook, wash up, cycle…)
So I was being pummelled by my massage therapist Jono, as remedy for this, when I heard myself asking him a question I didn’t really want to know the answer to:
“Will I ever be able to properly type again?”
Some context here… As well as a coach, I’m a writer. Not just blog posts, but emails, teleclasses, tweets, programmes, a book. It’s what I do, it’s always been my thing, and the thought of not being able to do it just broke my heart – and he got that. He understood it would be a huge big deal to say “Stop typing, stop using a computer”; it would be like me saying to him “Stop massaging”. It’s heart-breaking and soul-destroying when the part of your body which you use to do your passion, to do your profession, just doesn’t work.
(Have you experienced that? Are you in that pain at the moment?)
For the rest of that massage, I lay there pondering. What IS the absolute minimum that I can do and not destroy my career? And how could I know?
You know, we’re always thinking: “What more can I do to build my business?” “What more can I do to help people?” What more can I do, what more can I do…
And on that massage table, in considerable pain, a new question emerged for me that I want to share with you. “What less can we do?” What less can YOU do to grow your business, or sustain it at a healthy level?
This last week, with every activity, I’ve been asking this question. “This e-mail I’m writing”, I think to myself, “if I don’t write it, will it destroy my career? If I don’t change the punctuation in this blog post, will that destroy my career? What less can I do?”
This question helps us focus in on what matters… and what’s superfluous ‘fluff’.
His advice is timely. For a while, I’ve been considering changing the format of how I communicate with people who subscribe to my mailing list (and that might include you). Instead of the relatively fancy newsletter with a header logo and regular features each fortnight, I’ve been wondering if perhaps there is less I can do there – but that would paradoxically free me up to give you more. And give me more in terms of the results I see from those communications, and the enjoyment I have in creating them.
So I’m trying this today. For those of you on my email list, you’ll have just got a plain old text email with a link to this blog post online. My assumption is that if you find my communications valuable, you’ll click through regardless of how I ‘pretty it up’.
Let me know what you think. How on earth do YOU decide what to do, and not to do, with a never-ending array of business-building activities to choose from? How do you decide what matters, and what doesn’t? Leave a comment below and let me know! (And if you found this post helpful, share it…)
If doing the minimum feels scary, check out this Creating Safety Toolkit – 21 days to help build your unconditional sense of security, no matter what.
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© Corrina Gordon-Barnes, 2011