Let’s say you’ve been in business a few years. You’re taking what you think are sensible steps, you’re working hard, you’re passionate about what you do, but the clients and money just aren’t coming in. So, you hit a crunch point: should you give up?
This was where homeopath Claire Zarb found herself earlier this year. Before she enrolled in Turn Your Passion to Profit, she was bugged by the doubts that many self-employed people encounter. She felt invisible – was she doing something wrong? Should she train in something else?
Fast-forward six months and she’s now making more money as a full-time homeopath than she did when balancing homeopathy with a part-time job. She has greater clarity, fewer days of feeling lost and unsure with regards her business, and is excited about the future.
My guess is her story will strike a chord with you, so I asked her to describe the big turning point. This was her answer.
Before doing Passion to Profit, it felt like I was randomly going up to people and saying, “Hello, do you want homeopathy?” But when I got specific about my focus, things changed.
I’d approached several colleagues about sharing my work with their communities but they didn’t respond. However, when I started to be clear that I help women with hormonal disorders, I heard back from one of them straight away: “Can you write me something about the Pill?” As a result of that one article, I received 10 enquiries within half an hour and ended up helping 20 more clients.
People are responding because I’m finally saying what I do, for whom, and standing out. With a clear message, you generate word-of-mouth recommendations. Recently, I overheard a homeopath say “I treat everyone” and I cringed. I later heard he was struggling to get any clients – I see why! At networking events, when people describe their work so vaguely, like“I make people happy”, I think: “I need more information than that!” I walk away having no clue what they actually do.
Any extra advice for this community?
When you’ve been plugging away at your business for a long time and not getting anywhere, something’s got to change. You need a torch light over your business, an objective perspective. Because you can read all the books and know intellectually what you’re supposed to do, but then you get in a big muddle and you need someone there to say, “What have you done? Okay, now move onto the next phase.” You’re your own boss but you also need a boss! You need that nudge.
It’s important to recognise you can’t do everything on your own. You need guidance, someone to ask you: “What’s your message? What are you trying to do?” When you’re just by yourself, you put things off and procrastinate.
That’s why I’d definitely recommend the Passion to Profit course. It helps you be more focused, clearer in your message, and gets your business back on track.
Over to you
What stands out from Claire’s story? What have you discovered about the “I help everyone” pitfall? Want to celebrate that you do know who you help – and how? Leave a comment below, let us know.
Does your business need to be put on track?
Then click here to find out more about the Turn Your Passion to Profit course. (You’ll read more of Claire’s success story there too.)
P.S. PASS IT ON.
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© Corrina Gordon-Barnes 2013