When you’re trying to figure out what to offer through your business, you can sometimes miss the obvious.
My client, Jo Bradshaw, and I are part-way through her session. We’re mining for her superpower: that sweet spot between what her ideal clients want and how she can package her passion to meet those needs.
I’d spotted on her blog that she’s amazing at creating one-of-a-kind drawings and other images. I share that I sense her ideal clients (who are entrepreneurs) would love having a bespoke visual to map out the process they use with people, so they don’t have to explain it a thousand times. Imagine a busy or not-particularly-artistic business owner who’d jump at the chance of having someone else bring their words and concepts to life.
Her clients could use these images in blog posts, as covers for their e-products, on their workshop handouts, and across their whole website. They’d build up a portfolio of unique marketing collateral that they wouldn’t – or couldn’t – create themselves.
Having waxed lyrical about how awesome this service would be, I check whether this is something Jo would actually enjoy offering. I’ve heard lots of people say things like, “I love cooking but it’d kill the joy if I had to cook for others”, so how would it be for her, to create bespoke images for clients?
She laughs. “Doing that all day? Oh well, THAT would be playtime!”
It becomes clear that the sheer joy she takes in creating these images is precisely what’s been stopping her from offering this service on full throttle. Because it feels so much like play, it has been virtually invisible to her when she was considering what would be her “work”.
Ringing any bells?
When I was involved with a volunteer group in Cambridge, there was an ongoing need for someone to stand up on stage and introduce our public events. I loved doing this but held back from repeatedly offering because I felt someone else should have a turn. Because it was such a treat for me, I assumed everyone else was eager and I’d be stealing their joy. The reality? The other group members dreaded having to do it; they begged me to keep taking on the front-of-room role. By indulging my playtime, I provided deep relief to them.
Your heaven is someone else’s hell
It’s likely there’s something that comes so naturally to you that you assume everyone can do it – and wants to do it. The truth is that others might actually hate it, or be terrible at it.
I’m Jo’s ideal client. Sourcing a suitable image for each blog post is a chore; when I find one, it’s rarely an exact fit, nor is it unique – and with the launch of this new website, it’s likely to be even harder to find photos that fit the colour scheme and style.
This is where the genius of Jo comes in. She’s created the gorgeous images you’ll see illustrating this post and if you want to go behind the scenes and see how she designed them, check out her joy-filled process here > > They were a treat for her to create and a treat for me to receive and use.
If you find something so fun you can’t consider it “work”, I have news for you:
It’s time to claim the easy
Your obvious is your genius. That thing you do so naturally and effortlessly is the perfect match for someone’s need. That’s what makes them your Tribe – in other words, your ideal client. You get to do what you love most and by doing that, you make their life easier, more joyful or less painful.
So, I’d love to hear from you. What is truly playtime for you? Does something come so easily to you that you’ve maybe avoided claiming it as your “work”? Have you found it hard to accept money for what you’d do for free?
We’d love to hear from you. Leave a comment below, let us know…
Did I mention I love to talk?
You can hear me speak at a few upcoming events – check them out here > > and hopefully see you at one of them.
News: The Getting Clients Starter Kit is now available. Three audio classes plus full transcriptions on the key topics of niching, pricing and what to actually say in consultations. Find out more and get your copy here > >
© Corrina Gordon-Barnes 2013