Niching. Are you fed up of hearing about it?
Yes, it makes sense.
Yes, it sounds simple.
But oh wow, the reality of identifying your niche feels so much harder. How on earth do you figure out who you’re trying to reach, without feeling limited and pigeon-holed?
Fear not, there is a God of Niching and his name is Tad. And he and I got together to record this video for you – a refreshing alternative to the “pick a niche” advice that might have been driving you crazy.
You’ll find out about the single dad who’s becoming known far and wide, and why growing a tomato plant might be better than starting a farm. Plus you’ll discover why being repulsive is very good for business.
Watch now and sigh with relief:
OVER TO YOU
Which niche businesses inspire you most? Tad and I are hungry for real-life, interesting, innovative examples, so leave a comment below, let us know.
MORE OF TAD
To join one of Tad’s free niching webinars or find out about his Niching for Hippies course, click here.
Advance notice: Tad is heading over to the UK from Canada and is booked to speak at the January You Inspire Me Community Meet-Up. (Put 16th January 2014 in your diary right now!) But in the meantime, tickets for the 13th November event have just gone on sale so click here for more details and to book your place before they all get snapped up.
P.S. PASS IT ON
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© Corrina Gordon-Barnes 2013