Turn Your Passion To Profit: Group Programme
6 months of step-by-step guidance and support for your emerging business
Corrina Gordon-Barnes is my absolute go-to girl for all things business-y and thanks to her, I now have actual money in my bank account.
- Lisa Clark, Book writing & badass coach
Next group starts 7th January 2013.
12 10 9 7 6 4 20 places available = SOLD OUT.
To join the waiting list for the following programme, complete the enrollment application form at the bottom of this page letting me know a little about you. This way we can explore together whether it’s worth waiting for the next programme to start, or whether the individual coaching programme might be a great support now.
It’s no fun being stuck on the starting blocks.
You’ve found something you’re passionate about, which you love doing and which also helps people. You’ve done the training, you’ve got the qualifications and you’re yearning to get out there and make a difference.
But when it comes to the business side and actually making enough money to pay your bills? No-one taught you that bit.
While you’re raring to go, it feels like your wings have been clipped before you’ve even taken the first step. Marketing? Sales? Social media? Niche? Website? Networking? The whole business thing can feel daunting at best, terrifying at worst. It can paralyze you. It can feel like too huge a mountain to climb and that it’d be safer not to do it.
You maybe get a burst of energy, some inspiration to get going. You subscribe to business blogs, search on Google, suck up the wisdom on online forums, go to an event or two and your brain receives a huge download of information.
But that just tends to make you feel even more overwhelmed. There’s even more to do than you thought! You feel foggy, fuzzy, lacking in clarity.
Surely it should be easy?
You’ve learnt the tools you need to make people’s lives easier, take their pain away, get them healthier, less stressed, more confident. Surely they should be able to smell your wonderful shiny new skills and come running? Surely clients should just be turning up and money should just be flowing in?
The good news? You’re normal
Starting your own business is a big task. You’re not meant to just naturally know how to do it. There are generally a few elements missing for people who choose to go self-employed doing what they love. See if any of these are true for you (they might explain why things have been feeling hard).
1. Nuts-and-bolts business know-how
While there’s a huge amount of start-up information out there, a lot of it isn’t relevant to the one-person passion-led business. It tells you how to create a 20-page business plan and get a bank loan, which you’ll probably never need to do. It tells you to go to networking breakfasts that leave you cold. It advises you to use sleazy techniques for how to ‘close’ clients and get rich quick. (And while you do want to make money, that’s not your primary motivation for going self-employed. You want to help more people and make enough money so that you can keep doing that and enjoy a full life.)
Imagine if you had a step-by-step structure for defining, organizing and communicating your work in an authentic way, in line with your values. Imagine that someone else had walked a similar path to you and could give you the heads up about what’s effective and what’s distracting, what’s useful and what’s draining.
You could then trust that you were working smart, taking action which leads to results. The money panic could fade away, replaced by the deep satisfaction of helping lots more people and generating an income that you feel proud of.
The Passion To Profit course has made me feel I’m working to a plan in my business – no more wandering around blindly! As a result, one year on, I’m celebrating helping more than 40 people get out of pain in my clinic and have just had my first fully booked clinic session.
- Joy Haughton, Osteopath
2. Support & Accountability
It’s all well and good knowing what to do but if you have no-one there to cheer you on, it can be a lonely journey. When you work solo and have no external deadlines, it can be challenging to progress and you might find yourself letting important actions slide.
Imagine having a whole gang of buddies who are on your side, walking beside you. People who do work similar to yours, with similar motivations, who understand what you’re up to in the world and who encourage you every step along the way – those times when it sucks and those times when it goes really well. Imagine that they’re already primed and ready to sniff out your procrastination and gently but firmly call you on it, because they’re committed to your success too.
Spurred on my the indomitable Corrina and my fellow Passion To Profit-ers, I connected with my ‘Tribe’, created a new and shiny mailing list for them, resurrected my blog (and actually enjoy writing it now!) and started a buzzy, friendly Facebook page where people interact with me. And I have a proper, grown-up financial plan too! Hoorah!
- Claire Bradford, Straightforward Coaching
3. Strategies For Overcoming Obstacles
When you hit your self-doubts and your fears, who you gonna call? For many people, self-employment can bring up a lot of insecurities and trigger inner (and outer) criticism. It can feel like one hurdle after another to fall over.
As well as having your buddies, imagine having a daily Connection Practice which taps you into an unconditional sense of safety. Imagine that you can return to a central, immovable place of calm, a sense of being anchored and on a rock-solid foundation so that you won’t be knocked off balance by information overload, an unruly To Do list or an old friend looking cynical when you tell them what you do.
The daily Connection Practice piece has made all the difference. I love doing it, it makes me feel calm and safe and trusting that everything is as it should be.
- Madeleine Giddens, Mad About Herbs
Imagine a journey that’s been designed for people like you so that you meet others like you and get to turn this passion of yours into a profitable business.
At its very best, your business can be an unparalleled vehicle for you to discover more about yourself, show off your strengths, develop new capacities and create the lifestyle of freedom and impact that you really want.
So… welcome to this 6-month teleprogramme for your emerging business:
Turn Your Passion To Profit.
- Feel supported and in action
- Gain clarity and confidence that you know what you’re doing
- Be part of a community of passionate professionals, sharing resources and ideas
- Start having impact and receiving income
- Find a thoroughly enjoyable – and profitable – way of offering your passion to the world
I’ve finally claimed my niche – and it feels so right!
- Fiona Monks, Wild Horse Life Coaching
Hi, I’m Corrina Gordon-Barnes and I love supporting people in generating a healthy income doing work that they love. I’ve been enjoying self-employment since 2004 and have worked with over 100 one-to-one coaching clients and hundreds more workshop and programme participants on finding and following their passion and translating that into financially viable self-employment. I’ve seen every intricacy along the journey: the highs, the lows, the hot spots, the stuck points, the joys and the tribulations.
I’m a Certified Professional Coactive Coach (CPCC) and previously a teacher (trained at Cambridge University) so I know how to help people learn deeply, effectively and enjoyably. I have my own daily Connection Practice which enables me to connect to inner wisdom and peace so that my business is built outwards from that place and so that I can guide you into that for yourself.
… if it feels like time to get your business out of the closet
… if you want an interactive, supportive programme for getting to grips with this juicy new business of yours
… if you want to take a journey with like-minded souls
… if you want more clarity and more focus
… if you want to finally make the difference you know you can make
… and if you want to work with plenty of clients and earn plenty of money…
then please fill out the short enrollment application at the bottom of this page.
I now have women signed up for my 6 week life coaching course, paying full whack, who are exactly my ideal client. They’re fabulous women, who all work in the voluntary/charity sector, helping support vulnerable people. It feels great to be supporting them in making changes in their own lives!
- Julie Shepherd, Coach, Brighton
What to expect
It’s 1pm on a Monday afternoon in January… You’ve just dialled in to a teleconference line where you’ll hear me welcome you and the other people who’ll be your ‘buddies’ for the 6 month journey ahead. There’s a buzz of anticipation as you discover more about each individual’s area of passion and can imagine what a difference it will make in the world as you each become clear and confident on the business side. You can spot straight away that you’ll be forces to be reckoned with!
You’re excited about having two of these 90 minute group calls per month (giving you 12 group calls in total) as you know you’ll be receiving solid, step-by-step business guidance that will hold you in purposeful action. You’ll be able to get those niggling questions answered and hear and share insights with these other practitioners and learn from their experiences.
The first class is called ‘Connection’ and is where we establish ourselves as a group, get used to each other’s voices, and find ways of implementing a daily Connection Practice that will form your rock-solid foundation for the next six months (and beyond).
As we progress through the programme, you’ll be identifying your ‘Love Love Money Tribe’ (in other words, your ideal clients), researching the needs of your Tribe, and packaging and pricing what you do as a solution so that prospective clients love to say “yes” to working with you. (Classes 2 – 4).
You’ll discover how to write and speak an authentic, heart-centred marketing message and find the most effective, enjoyable methods for communicating this with your ideal clients. (Classes 5 & 6).
In Class 7, you’ll make it super-easy for strangers to become paying clients, which will lead on to Class 8 where you’ll address your relationship with money and what really happens in the sales conversation. In Class 9, we’re moving into building momentum: how to gather effective testimonials and encourage word-of-mouth referrals.
In Classes 10 and 11 we get down and dirty with self-sabotage, finding strategies for overcoming procrastination and fear of failure/success/visibility/change (and so on!) You’ll also discover some excellent resources for maximising your time and energy so that you’re not spending your entire life staring at a computer screen, surrounded by piles of paper.
We then finish off with ‘Celebration and Review’ in Class 12 and we walk our talk by enjoying a group celebration lunch together in London. (If you can’t make it to London, you can join us via video Skype – like Mandy did, a previous participant who called in from Australia!)
(If you’d like to find out more about these twelve steps and have an experience of what a teleclass is like, click to listen to the free audio recording of 12 Steps To Business Heaven)
- All teleclasses are recorded for review – and as back-up if you can’t make a live call – giving you a life-long business-building audio library.
- You’ll be given structured assignments to complete between classes so you can implement what you’ve learnt and move forward into action.
- One-to-one peer support: Every other week (i.e. the week between group calls) you’re matched with a fellow participant from the programme who is also committed to turning her passion to profit and who is there to help you do the same. You’ll enjoy 12 of these structured ‘buddy time’ sessions and can always opt in for more if you’d like.
- Bonus: 2 x 30-minute Clarity Sessions 1-1 with me (usually £150) to get you unstuck
One of my Passion To Profit buddies gave me the encouragement I needed to complete my personal training certification which I’d been putting off for about 10 years! This really was the missing link in putting my business together, allowing me to offer a more complete service to help people get fit and healthy from the inside-out.
- Megan Thomas-Thiede, Active Life Coaching
Dates & Times
Next programme: “Kingfishers”
Starts January 2013 and runs until June 2013. Dates of group calls:
Jan 7th & 21st; Feb: 4th & 18th; Mar: 4th & 18th. (Easter break; time to consolidate.)
Apr: 15th & 29th; May: 13th & 24th (NB 24th is a Friday); June: 10th & 24th
Mondays, 1pm – 2.30pm UK (plus one Friday in May)
[Other time zones: 2pm Central Europe; 8am Eastern]
May 2012 Programme “Hummingbirds”: SOLD OUT
January 2012 Programme “Larks”: SOLD OUT
September 2011 Programme “Nightingales”: SOLD OUT
May 2011 Programme “Blackbirds”: SOLD OUT
October 2010 Programme “Robins”: SOLD OUT
£990 (£900 Early Bird when booked by Friday 26th October 2012)
1) One installment
OR 2) Six monthly installments (at no additional cost) which is £165 p/m, or £150 p/m earlybird.
You probably have questions…
“Who will I be sharing this journey with?”
People join this programme from literally all over the world. Previous participants have phoned in from across the UK (including Surrey, Durham, Cambridge, the Orkney Islands, Portsmouth, Norwich, Glasgow, Essex, the West Midlands, Brighton, Berkshire, London and Bath) as well as from Germany, Spain, the Netherlands, Japan and Australia.
We’ve had practitioners in their early 20s, those in their 60s, and all ages in between. Their passion has been for Reiki, foot health, coaching, tantra, holistic beauty, personal training, osteopathy, translation, design, architecture, herbs, naturopathy, artisan bread, copy-editing, Emotional Freedom Technique (EFT), crystal healing, craniosacral therapy, Neuro Linguistic Programming (NLP), story-telling for abuse survivors, nutrition and Pilates.
You can expect to meet other inspirational, interesting, insightful practitioners – as well as being part of a growing community of past and future Passion To Profit-ers.
“I can’t make all those dates – does that mean I can’t join?”
If you can’t make any of the live teleclasses, it’s not a problem as all the classes are recorded. You’ll receive these recordings straight to your inbox very shortly after the live class and even if you can make the classes, you’ll have the recordings as reference.
“Will it take up all my time? I’m already doing a lot!”
To enjoy a good level of engagement with this programme, you’ll want to allocate two hours per week. One week this will be for attending the group teleclass (and preparing); the following week this will be for your “buddy time” session (and preparing).
It’s pretty much the same time commitment as watching one movie per week. Do you have time to watch a movie? Then you have time.
You’ll obviously be spending several more hours per week actually taking the business steps – whether that’s honing a definition of your niche, compiling your research questionnaire or writing promotional copy but these are the activities you’d need to be doing anyway. What’s different is that with the guidance of the programme you’ll know what to focus on to work efficiently.
“I’ve not participated in a teleprogramme before – will I be at a disadvantage?”
Definitely not. I’ll explain teleclass etiquette in advance and you’ll quickly get the hang of how it works.
“It’s quite an investment. Can I get the same support in a cheaper form?”
One-to-one clients work with me for a minimum of six months which is priced at £250 per calendar month. Thanks to its group format, this programme is more affordable plus you get the bonus feature of a group of like-minded allies to support you and give you creative ideas and suggestions. And as an early bird (when you book by 26th October), you save £90.
“How do I know it’s worth the investment?”
I’m confident that you’ll be delighted with this programme. You can’t, of course, know that for sure until you’ve actually taken part and I want to make sure you have nothing to worry about – which is why I offer a No-Risk Guarantee. If you fully participate and you’re not completely satisfied, then you get your money back. Voila. There’s no opportunity for you to waste your money here
Passion To Profit gave me a structured, supported approach to launching my own translation business. Thanks to that, I’ve seen my business flourish and just into my second year I’ve landed a book translation project that will earn me more money than my whole first year of self-employment. That has given me a great sense of security and I’m delighted to say I’ve now resigned from my part-time job and am doing my passion full-time”.
- Margaret Hiley
The first step is to have a free consultation with me. We’ll spend 30 – 45 minutes together by phone, giving you the chance to talk through where you’re at with self-employment. Many people find that the consultation helps them get a lot more clarity in and of itself, regardless of whether they go ahead with the programme!
Fill out this form below and I’ll get back to you with some times we could speak.
Here’s a video made by a previous Passion to Profit participant (Linda Anderson), sharing what she gained from the process:
A fabulous, incredibly well-structured, stretching yet supportive opportunity to be taken step-by-step through all aspects of marketing your business and getting into action, in the company of a brilliant coach and inspiring peers.
- Rebecca Hourston, Co-Active Coach
I feel wiser, infinitely more equipped and empowered to build my business in a resonant, heart centred way.
Buddy sessions were golden, such an amazing gift; each offered something unique and perfectly timed, I always had the sense that I had the ideal buddy for each topic!
Joyful, real, raw, rich, supportive and deeply empowering; I have tools and structures to play with and revisit and a solid, stable foundation to build upon.
- Johanna Henderson, Biodynamic Craniosacral Therapist, Brighton
I have seen a steady increase in number of clients and therefore income which has freed me to drop a shift of my “day job”.
I have a healthier relationship with money and business and now see that creating a profitable business doesn’t make me evil! Rather than feeling ashamed, I feel proud of my creation and feel an integration of spirituality and self-employment.
Corrina – I’ve absolutely loved working with you and my fellow “Larks”. This journey has been challenging, transformative and hugely enjoyable. Thank you for being such an inspirational leader and role model. I didn’t want it to come to an end.
- Sarah Leach, Speech and Language Therapist
This was an extremely powerful beginning point for my business.
A beautifully crafted bespoke course that takes you step by step through many of the challenges faced by new business owners.
Perfect for passionate people who need a fat dose of love, encouragement and support as they delve into entrepreneurship.
- Joey Clifton, Co-Active Coach, Cornwall
Turn Your Passion to Profit was a heart-centred personal and business journey and just what I was looking for at this stage in my business.
It was the perfect support, offering creative solutions to the areas of business that don’t come naturally to me and freeing up the ‘shoulds’ and ‘musts’ that I had around marketing.
- Saskia Fraser, Raw Food Coach
I am earning more than I thought I could at this point and I can see that this is the tip of the iceberg.
I’ve started selling my meditations and they are going like little vegan hot cakes. I’ve created and launched important products that I can provide from home which has changed the nature of my business and given me the freedom to work from anywhere.
I’ve gone from fear around money being damaging to the nature of what I do, to a spiritual business woman who can make money without selling out my values.
This programme is transformative, challenging, button pressing, illuminating, earth shaking and f*!?cking awesome – you need it in your life.
- Kay Gillard, Healer and Teacher