Alice has a dilemma. She has designed an amazing workshop that’s perfect for the clients she loves to work with, but she’s feeling awkward around how to promote it authentically. Every time she goes to mention it – by email, on social media, in conversation – she can’t seem to shake the notion that she’s [...]
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Alice wants to hire a personal trainer. She’s a busy paramedic and is fed up of being a stone or two heavier than she’d like. She’s frustrated with going to her wardrobe and finding nothing she likes to wear; she avoids beach holidays because she can’t bear to wear a bikini and she won’t go [...] When you’re starting out in business, you’ve probably got “Go to networking events” written on your To Do list. You imagine yourself meeting new people, giving your business cards out, and hoping a few will book sessions with you. It might feel exciting or it might feel terrifying, but it feels like something you “should [...] Self-employment means you get paid independently – hopefully many times over. There’s a special moment where you lose your Getting Paid virginity. Someone says you’re just what they’ve been looking for; they want you, they need you… YES! You enjoy the delirious satisfaction of that first incoming financial transaction, that warm after-glow, staring in awe [...] I messed up last night’s public call. If you were on the call live, or as you listen to the recording, you might think: “Huh? Did I miss something?” Yes, it was a smooth call and I’m proud of the content. But when it got to the part where I describe the Turn Your Passion [...] Are you hugely passionate about what you do? Do you want to help everyone, everywhere, in every way? Uh-oh. Although that sounds wonderful, it’s sadly one of the quickest ways of not getting clients. In this 3-minute video, you’ll discover why this is one of the most common roadblocks for self-employed coaches and complementary therapists. [...] I got an email last week which pissed me off. It was from a fellow business owner who I normally rate and respect. She’s promoting her latest offering – a new group programme – and after describing it in her email to her massive list of readers, she wrote: “I promise, this is perfect for [...] Last week, we completed the first ever ‘Turn Your Passion To Profit’ group programme. As the twelve participants offered their feedback about what they’re taking away from this six month business-building course, they spoke about: Tangible results – more ideal clients, flow of income, a brand new website, success at networking events. Internal shifts – more self-confidence, greater calm, [...] Sometimes it feels like you’re totally in control of your business. You take action, you get things done, you make things happen. Other times, it feels like Fortune intervenes – whether with massive pushes or tiny little flutters. VIDEO BLOG: Click on the picture below for a cute little story about a minor inconvenience, a [...] Are you working hard on your business… but your efforts aren’t having the desired effect? It could well be that you’re missing a foundational business stage. If you’re starting or developing a business in a service industry like coaching or a complementary therapy, you may well have missed out on a vital stage of the business building process: market [...] |
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