This is Global Entrepreneurship Week and to mark its start, I volunteered at the first day of Chain Reaction, an event which saw 700 people gather to explore how entrepreneurship can be a source of social good.

There was a variety of inspirational speakers including Tim Smit of the Eden Project, Sophi Tranchell of Divine Chocolate, and Eugenie Harvey of We Are What We Do. My greatest surprise of the day was the closing remarks made by Prime Minister Gordon Brown. His focus was on the economy but not the all-too-familiar message of “this is just a downturn, we’ll be back to big, strong, lean and mean again soon” of which many politicians and business people are trying to persuade us. Instead, he acknowledged the economic crisis as one and the same as our resource crisis, emphasised the ‘climate change imperative’ and urged the importance of investing in renewable energy and agriculture. He described these times as experiencing the birth pangs intrinsic to us becoming a global community and as such that they alert us to the need for transition phases.

In many ways, the general thrust of the day was similar to the approach taken by Rob Hopkins, instigator of the Transition Town Movement – that we are entering transition years and that the innovation, ingenuity and entrepreneurial spirit which got us in to this situation can now be re-harnessed and directed towards finding solutions to the world’s needs.

As I left the conference and spotted in the newspaper that more City jobs are being cut, I had a vision of those thousands of people moving not from employment to unemployment, but to enterprise. A move away from complacent expectation that someone else will employ us as a cog in some wheel…. to a belief that we can have great ideas, gather with others to turn them into reality, and effect social change through doing so.

It feels like time to get excited. There’s the sense of a new model of business emerging. It’s not the old way where business is set up purely for the sake of profit with the directors perhaps developing a conscience later in life, creating philanthropic foundations to offset the damage their enterprise has done. The new model is that enterprise itself is a vehicle for answering society’s needs.

The win-win-win nature of this transaction continually inspires me. I spoke to two women at the conference who were feeling increasingly frustrated as the day went on. They were hearing about all these inspirational projects yet feeling that their own gifts were being wasted, their potential not fulfilled. I hear this so frequently when interviewing women for my Inspirational 100 project – the pain of that gap between what you could be doing, and what you are doing. One of the women started crying as she told me that in her previous decade of working life she felt that she had added no value. She knew that she could give, and that she WAS, more than that. It reiterated to me this great human need for personal fulfilment through fulfilling our own potential – and that one way of doing this is by fulfilling a need in the world through enterprise.

The World Needs Your Passion, So…

1) Inquiry: What is the most entrepreneurial thing I have ever done? What was it like to match my strengths/interests with a need in the world?

2) Inquiry: If starting a business were the only way to effect social change, what need would I want to meet and how could a business model serve that need?

3) If there were no time to waste and you were really needed right now, what would be your next action step? Get whatever support you need to make it.

© Corrina Gordon-Barnes, 2008

** You – The Entrepreneur **

This is the very exciting launch of a new workshop designed for anyone who is considering starting their own entrepreneurial venture. This is a FANTASTIC opportunity to attend a super-affordable, high-impact workshop and get you moving on that entrepreneurial path. For more information, click here.

I’m delighted to be showcasing one of my favourite ever ventures: Morsbags. The story is – an inspirational young woman named Claire Morsman realised the devastating impact of plastic bags on marine animals. Rather than starting a campaign to stop people using plastic bags, she decided to create an alternative and came up with ‘social guerilla bagging’. This involves groups of people getting together with a few sewing machines to turn recycled material into beautiful, useful bags and then distributing these outside supermarkets etc. Not only has she created a proactive solution to a problem, she’s inspired people to connect and get creative – and ultimately become more alive and involved in their world.

I first made a bag at an event several months ago where Claire was guiding people through the process. I can’t tell you how proud I am of that bag – if you see me in person, ask me to show it to you as I carry it everywhere I go. Apparently that one bag will save me using about 80 plastic bags and it’s immensely satisfying to refuse a bag and put shopping in my home-made one instead. We managed to acquire a sewing machine via my father-in-law’s colleague, my grandma visited to teach me how to use the machine, and then a friend and I got together to start a little creative pod here in Cambridge.

On her website, Claire has paired up a Sad Fact (over 1 million plastic bags are consumed per minute globally) with a Happy Fact (making morsbags will help immediately). We can see this problem/solution match being true for so many aspects of this venture:

Sad fact: Old sewing machines are sitting around gathering dust
Happy fact: This project is inspiring new generations to learn old skills and perhaps reconnect with our society’s elders

Sad fact: People feel isolated
Happy fact: This is an excuse to get together with existing friends, make new friends and feel part of a community

Sad fact: People feel bored and sit in front of the TV all evening
Happy fact: Here’s a way of spending time creatively, doing something enjoyable and unusual

Sad fact: People feel useless and unimportant
Happy fact: We can start seeing ourselves as needed, useful, able to make a difference

With this kind of inspirational project, we are powerfully matching up needs and solutions. This is what any business venture is meant to be about – using our genius to come up with win-win ways forward. Rather than simply ‘what does the world need?’ and ‘how do we NEED to solve it?’ – let’s ask: What does the world need and how would I LOVE to offer a solution?

The World Needs Your Passion, So…

Make a list of what you feel most sad/angry/frustrated about in the world. Now list activities you would LOVE doing which would offer solutions. Then: What’s the first step? What could you do right NOW – literally, in the next five minutes? Notice what it’s like to be the solution. I invite you to share your thoughts as comments on this blog – to inspire others and create some momentum for yourself to get into action.

©  Corrina Gordon-Barnes, 2008

* Focus On You*

The idea of the world needing our passion is at the heart of the work I do with each coaching client – helping her connect with that passion and get in to sustained action to create an inspirational venture. To book a consultation to explore how you might benefit from this support, simply click here.