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25 Sep 13

What You Should Really Be Marketing

You’re not finding this marketing thing fun, huh? It’s feeling like a slog, an uphill struggle; you’ve created this amazing workshop (or product or course or 1-1 offering) and you know it’s going to change people’s lives but right now it feels like you’re banging people over the head with it and nobody seems to care.

And so you’re fed up. You feel alone, pissed off, un-responded to and – truth be told – bitter. They should be buying! They should be taking you up on your offer! They should be grateful that you’re providing this! Why don’t they get that you’re trying to help them?

Want to know the secret? The real reason people aren’t jumping onto your offer?

Because you’re marketing it.

Yes, you read correctly – the problem is that you’re marketing it – and whether “it” is your workshop, your sessions, your retreat, your classes or your event, that’s not actually the smartest approach.

Rather than telling people about “it”, it would be far easier – and more enjoyable – to market something bigger.


Rebecca Campbell leading a prayerWhen you market your thing, people naturally carry a level of resistance because they recognise you stand to gain from them saying yes. They know you’re in business and that you’ll make money from their yes. They see that you’re biased.

And so that resistance can stop them from saying yes, even if it’s exactly the service or product they most need.

The remedy? Instead of marketing your service, market a movement within which your product or service has its place.

For example, rather than marketing a workshop that helps people resolve conflict in their romantic relationship, market the movement of harmonious romantic relationships. Become known as the champion of this movement. Take a stand for a world in which there is less conflict and more harmony; where couples have the tools to work through the tough stuff.

You’ll find it’s easier for people to buy into a movement. They’ll want to get behind your mission, whether they have a relationship in conflict or not, because they believe what you believe.


Madeleine Forbes and the You Inspire Me communityPeople will want to spread the word. They’ll tell their friends, they’ll share on social media, they’ll offer to interview you or publish your blog on their site or co-host an event with you.

People will also want to buy in and actually experience your products and services themselves, because they see that the movement is committed to helping them. They’ll see your service as one vehicle for moving the movement forward; they’ll become clients.

And people will want to join you, shoulder to shoulder. This is how we’re building the You Inspire Me team. We now have Daniel, Jo and Madeleine, responsible (respectively) for tech direction, creative direction and community support.

I often get comments about the calibre of people I hire – their loyalty, their above-and-beyond dedication. Why are they like this? Because they want to play an integral role in a movement. They’re not working for little old me; they’re not motivated by making me more profit so I can have a holiday in the Maldives. They see the same vision of the world I do – where talented people are sharing their gifts fully, doing work they love, going self-employed in order to make the world a better, happier, easier place. And it’s knowing they’re part of that vision which makes it exciting to get up in the morning.


1. Find your community

You Inspire Me Community looking in the same directionLook out for whose eyes are looking in the same direction as yours. Who else cares about the things you care about? I’m adamant there’s no such thing as competition when you approach business this way. Because if you’re marketing a movement, wouldn’t you want as many people as possible pointing the world in the same direction?

The more media attention your fellow doula gets, the more people know that doulas exist and what they do. The more people who go to your fellow yoga teacher’s class, the more who become yoga fanatics, spreading the word.

Support others in your movement and allow them to support you. (And if you haven’t yet found your comrades, come to this.)

2. Express your point of view

You need a platform so that people can hear what you think and decide to get on board. You can do this through social media, speaking or – my personal favourite – blogging. Express your passion, your stake in the ground, and engage others. (If you worry this means you’ll be blogging all day and not earning any money, take a look at this.)

(An interesting aside: Daniel, Jo and Madeleine were all reading my blog before they joined the You Inspire Me team. It wasn’t a prerequisite, it just made sense that they wanted to be part of a movement they were already invested in).

Over to you

Networking at a You Inspire Me Community Meet-Up   Animated conversation at You Inspire Me Community Meet-Up   The You Inspire Me Community Meet-Up

Want to play with this idea of movement marketing? Here’s a simple fill-in-the-blank*:

“I want to live in a world where _______ so I’ve created ____[your paid-for product/service]___”

Then, share it with us below. I look forward to finding out about your movement.

[All images from the You Inspire Me Community Meet-Up. Click here to join us next time.]


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* Fill-in-the-blank idea first spotted in this amazing blog by Alexandra Franzen – thank you, Alex!

© Corrina Gordon-Barnes 2013

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  1. claire

    I want to live in a world where people are happy to make food choices based on what is fun and best for them, and not based in fear, worry or ‘badness v goodness’, which is why I’ve created my 3 and 6 month nutrition programmes!
    I want to live in a world where women happily poop every day, which is why I’m creating my pooh power programme!
    And finally:
    I want to live in a world where people don’t go on a crazy diet in the Autumn and feel all glum by Christmas which is why I created my five day autumn detox.

    Phew – what a brilliant exercise. It really made me have to think about why I’ve created what I’ve created, and exactly what it’s for (which should be obvious, but isn’t). It’s also made it BLATANTLY clear to me that the movement I need to be marketing is one of happy health and enjoying food. whooohoo. Thank you very much indeed!

    1. Corrina

      My pleasure, Claire. You know that key question in marketing: what do you want to be known for? I think you’ve just claimed Pooh Power!

      1. claire

        You are right. I think I did.
        Darn it. I’ve been trying to resist that (how uncool could I possibly be???) but it seems to be ‘the one’.

  2. Philip Clouts

    I want to live in a world where people can hear music that makes them feel good and also gives them something to engage with so I’ve created a new CD ‘The Hour of Pearl’

    1. Corrina

      Philip – Awesome! It does indeed make me feel good 🙂

      (You’re not referring to West Hill in Croydon, by any chance?…)

  3. Martha Cuffy

    I want to live in a world where people become joyous, alive and confident through sensuous play with the earth so I have created the Primal Spa experience.

    1. Corrina

      Martha – Sounds like it might involve mud…? 🙂

  4. Devi Clark

    Corrina, this may be my favorite of all your blogs. Thanks for this simple, insightful, motivating message.
    I want to live in a world where people realise that their differences are their greatest gifts. I want people to turn the things they hide into gold. So I am writing a book showing how the very thing that makes you an outsider is what makes you a pioneer. And I am planning a new website for the associated movement (really!) where people can find inspiration, information and a safe place to take risks to reveal who they are.

    1. Corrina

      Devi – Outsiders as pioneers, love it! (That’ll be most self-employed folk, then…) 😉

  5. Maree Gecks

    “I want to live in a world where people wear clothes that make them happy, that celebrate their unique body shape & encourage movement, yoga & self care. I want people to feel proud that the clothes they buy, directly support women’s co-operatives around the world & use only natural, luxury fabrics. So I’ve created Marzipants – beautiful, ethical trousers for yoga, for relaxing & for having fun in!”

    Thanks Corrina, great exercise! xx

    1. Corrina

      Ah, can feel your passion, Maree!

  6. Keri

    Great post Corrina!

    I want to live in a world where my fellow therapists have awesome, professional, easy to manage WordPress websites that are affordable which is why I have created my ‘Website in a Day’ package.

    1. Corrina

      Keri – I’ll be telling my next cohort of Blog For Clients participants about you, as well as my current Passion to Profit crew 🙂

  7. Lynne

    I want to live in a world where pure LOVE is at the core of every being’s life (i.e. decisions, actions, thoughts) so I’ve created a space/service where one can learn how to listen to their Essence/Heart’s inner voice :-)))

    LOVE to all,

  8. Derek Hassack

    This is a beautifully synchronous blog for me, Corrina, thank you. My niche is evolving a lot recently and clarity about where it’s going is exactly what I need! It really helps to take this (new) perspective, thank you. So….
    ‘I want to live in a world in which personal crisis is recognised as an ideal opportunity for building a heart-centred life’.

    Getting there…..:-)


    1. Corrina

      Lynne, Derek – Amen!

  9. Nicola Humber

    Great blog post Corrina!

    ‘I want to live in a world where women can become the weight they want to be without dieting and restriction, whilst showing themselves glorious amounts of self-care and connecting with their most shiny, sparkly selves.’

    1. claire

      I so love the world you want to live in!

  10. Shawna Cevraini

    I want to live in a world where people live healthier, simpler lives! Where there’s no more collecting stuff just to “fit in”, where everyone can be herself and let her light shine!

  11. Lesley Pyne

    Great blog post Corrina, really made me think. So here goes….

    I want to live in a world where childless women are supported in their healing & helped to lead a life they love so I write about what it’s like to be childless and how to heal and I help women via my 1-1 programme and workshops.

    I also want to live in a world where women know the facts about their age and fertility and the failure rates of IVF so that they know the risks of waiting to have children. I want to ‘raise awareness (work in progress…)

    Lesley x

    1. Helen

      Lesley, thank you for being a rare voice in a world I also inhabit! Thought I was the only ‘weird’ one of my age with no kids.Thank goodness I am through the other side now – it has taken a long time to shed the load, and I wish I had found someone like you when I needed them. All power to you and your fabulous movement!

      1. Lesley Pyne

        Thank you Helen I appreciate your comments.
        Are you going to the Nov meet up? If so we must ensure to meet face to face.
        Lesley x

        1. Helen

          Indeed I am Lesley – and I have a funny feeling that we already met face-to-face at the last meet-up, but didn’t talk much?! That or we’ve met somewhere else.. 🙂

  12. Nicola

    Excellent blog post and challenge! Having seen some of the other great responses I almost didn’t post – my business is less directly about wellbeing so I wasn’t sure if it would fit. But you helped me get it started and your advice continues to help it grow so I must be within the borders of your niche and therefore I decided to ignore the gremlin!

    I want to live in a world where horse owners can get out to shows, move location and access training and support even if they can’t afford to buy or run a horsebox so I’ve created my travel and groom escorted transport service.

  13. Stella Tomlinson

    Very timely post for me Corrina as I’m making plans to expand my yoga teaching from next year! You’ve really got me thinking, so here are a few of my ideas for the near future:
    * I want to live in a world where people don’t feel disempowered by lower back pain so I have created a 6-week Yoga for Healthy Backs course using simple movements to improve core strength and spinal flexibility and relaxation techniques to reduce anxiety which can be associated with lower back pain
    * I want to live in a world where people maintain their flexibility (and their health and vitality) as they get older, so I have created yoga classes, workshops and 1-2-1s to empower the over 60s to bring movement into their daily ife to promote flexibility, balance and strength
    * I want to live in a world where people realize they are perfect just as they are, so I have created classes, workshops and private sessions using yoga, relaxation, affirmations and visualisations to help people peel back the layers of negative thought patterns and tension to reveal their try, shining selves!
    * I want to live in a world where people relate to themselves and each other with compassion so I have created classes, workshops and 1-2-1s to enable people to connect with their heart through gentle movement, affirmations, visualisations, relaxation and meditation.
    … Lots of ideas are coming to me!!! Thanks for the inspiration Corrina! 2014 is going to the year my yoga business takes off, I can feel it in my bones and in my heart 🙂 xxx

    1. Corrina

      Stella – Woo hoo!

  14. Ann Brown

    Wow, Corinna, what an inspiring post, and a powerful idea; to create a movement, that my ideal clients (and everyone else who supports them) can stand behind and champion.
    To that end, my ‘movement’ is as follows:

    I want to live in a world where sensitive women feel confident to live their lives authentically, and in tune with who they really are, so I’ve created two coaching packages “Find Authentic Confidence” and “Make Peace With Your Inner Critic”.
    (and grand ideas for a tranquil live retreat, yet to be published!)

    (and I like the sound of Devi Clarke’s offering – seems similar to my own!)
    Thankyou for asking! 🙂

    1. Corrina

      Ann – Celebrating you, Ann. And also celebrating that you’re linking to your latest blog post 😉

      1. Ann Brown

        Well I learned from a Master Blogger (ie YOU Corinna) and what a great boost that was for my writing journey! 🙂

    2. Melissa

      Great blog post Ann!

  15. Stephanie Lin

    Inspiring, awesome post. Thank you!

    I want to live in a world where people are consciously using their divine power and love to create the life of their dreams, thus inspiring others to do the same. As more and more of us start to use our gifts and fulfill our missions, the more our beautiful planet shifts toward Oneness. That’s why I’ve created my 28-day coaching program that helps women awaken to their own power, trust the Universe and their integral place within it, and live a life of peace and purpose. <3

    1. Corrina

      Stephanie – As our beautiful planet shifts towards Oneness. Trusting the Universe. Sigh…

  16. Jo Bradshaw

    I want to live in a world where talented people are sharing their gifts fully, doing work they love, going self-employed in order to make the world a better, happier, easier place…

    Oh, wait. Snap! (I must add more play and more mulch to that mix too.)

    Total joy to be part of your movement and inspiring team, Corrina. I reckon movement marketing is like being in a magnetic field; polarising, aligning, and a true sense of all heading for true North.


    1. Corrina

      Haha, Jo – dream team, right?

  17. Ronni Ann

    I want to live in a world where we embrace our intuitive guidance, accept ourselves, and honor animals and Nature, so I’ve created books, little films, and online classes to help deepen and know that connection.

    (great exercise!)

    1. Corrina

      Ronni – Ooh, I want to know the names of the books/films/classes… 🙂

  18. Brenda

    Awesome Corrina!

    I want to live in a world where every child is happy and confident as they reach their fullest potential. I help them do that through Public Speaking!

    That is why I have created an introductory Outstanding Presentations Formula Two Day Intensive Workshop that builds kids presentation confidence exponentially!

    1. Corrina

      Brenda – Ah, I have the cutest image of kids standing there proudly, sharing their message. Yes to this movement!

  19. Linda Anderson

    Thank you, Corrina for this inspiring post!

    I want to live in a world where everyone is empowered to get over self-sabotage and procrastination, so they can Be Who They Are Fearlessly, own the true value of the gifts they offer, make the difference they want to make in the world – and create a successful business doing what they love.

    Which is why I’ve created my ‘Get Yourself Writing’, ‘Get Yourself Seen and Heard’ and ‘Get Yourself Paid’ packages.

    1. Corrina

      Linda – Love those titles. They do what they say on the tin 🙂

    2. claire

      Hi Linda, I was just wondering if you happen to work only with business owners, or if you are willing to work with other people too? Just a random query!!!

      1. Linda Anderson

        Hi Claire

        Yes I’m willing to work with other people too. Would need to have a phone/Skype conversation first to see how I can help and if we are a good fit.

        Free Discovery Session bookings available on the tab by that name on my website. If you just want to have a chat about it, that’s fine too :-).

        1. claire

          Thanks for your help Linda – lovely to meet people here!!

  20. Caroline

    This is a beautiful way to think, Corrina.

    I want to live in a world where every person thinks of their body not as a collection of bits they don’t like, but as their miraculous ‘home for life’, Where changing how we think and behave can transform how we feel, for the better. A world in which we can all learn to accept ourselves and others unconditionally.

    My contribution to this world is BodyMindset, a method that encourages people to accept their bodies as their ‘home for life’, and to feel excited about making that home the best, healthiest and happiest it can be. BodyMindset will provide all of the mindwork, coaching, community and practical tools that people need to achieve lasting, joyful transformation.

    1. Corrina

      Caroline! I’m reading this now, having met you at the weekend, and I instantly knew it was you. This is the power of movement marketing – your spoken and written message is aligned and you become known for your THING. Great to have you here 🙂

  21. Donna Davies Brackett

    Wonderful post Corrina. And just want I needed to hear today.

    I want to live in a world where women, especially mothers, express their creativity and do more of what brings them joy so I created ‘Creativitea’, a monthly gathering for women to have a laugh creating something lovely in the company of others as well as ‘Run with It’, an individual creative fire-starting program for women who want to get that creative project off the ground.

    This is a bit of a new direction for my business, having finally owned that I am most excited when I am helping women make space for their creativity and taking care of their creative soul. Lots more ideas for creative services in my own creative incubator!

    1. Corrina

      Donna – Creativitea – one of the best names I’ve ever heard! Love it, love it. Coming to Cambridge soon…? 😉

  22. Juliet

    Great blog, Corrina – so very useful. Thank you.
    I want to live in a world where everyone can make time and space for what really matters, where good enough is good enough, and where people can let go of stories as well as stuff that is getting in the way. That’s why I’m coaching individuals to overcome procrastination and perfectionism, motivating people to declutter their schedules as well as their homes, and running clutter coaching workshops.

    1. Corrina

      Juliet- Love that your words echo your movement. Simple, powerful, decluttered. All power to your mission!

  23. Bridget Wynne

    Great post, Corrina!

    I want to live in a world in which Jewish tradition and community can be meaningful and relevant for all those who want to connect with it,

    That’s why I’ve written a free eBook, Jewish Your Way, to help people of all sorts to find ways to connect to Jewishness that work for them. You can find it here:


    1. Corrina

      Bridget – LOVE the way you’re describing your work these days! Excellent job – and I’m sure people will be popping over to pick up their free e-book 🙂

    2. Melissa

      Great idea! I;m Jewish too and I’m connected to many Jewish friends. Will definitely share your link with them!

  24. Yasmin

    LOVE LOVE LOVE this blog – absolutely gorgeous concept. I want to live in a world where women have the courage and confidence to lead inspiring and dynamic businesses so I’ve created the ‘Ruby Shoes Leadership Experience’
    Thank you Corinna!

    1. Corrina

      Ooh, intriguing title, Yasmin. I’m thinking Dorothy – is that the intent? “There’s no place like home…”

  25. Victoria Cunningham-Downey

    Loving this post Corrina.

    I want to live in a world where women feel calm and in control of their lives which is why I’ve created to help them stretch physically (through yoga, Pilates & Barre) and mentally (through personal and professional development training).

    It is also why I’ve come up with my latest product – the 21 Day StretchBodyMind Bootcamp – a daily email reminder to stretch your body and your mind which should give us some breathing space in the run up to Christmas.

    I love that Stella and I are working towards similar aims, as are quite of few of the commentators. What a great movement we are creating!

  26. Beverley Drumm

    The perfect post for me this morning, and inspiring to read everyone’s vision & service offering! Thank you!

    I want to live in a world where women feel whole, self-loving, divinely feminine, empowered, fully alive and connected to their sexual energy as a force for awakening, so I’ve created Juicy Woman and Find Your Man workshops, retreats and coaching programmes!

    My latest blog is: “Breaking down the barriers to love”. Find it here:

    1. Corrina

      Victoria, Beverley – Yes, yes, yes. Can FEEL your passion and what it is you offer – your words convey the energy of your movements.

  27. Melanie

    Love, love, love this post.

    I want to live in a world where we are all empowered to share our gifts and creative talents with the world without prejudice and take the opportunity the Internet has given us to connect with like minded people globally. Social media is just the beginning of the journey!

    1. Corrina

      Melanie – So you’ve created a way to help people get to grips with social media? I know lots who’d gobble that up 🙂

  28. Helen

    I also LOVE this post, not to mention LOVING the responses and other people’s movements… if I;m not careful I could be signing up to a lot of things posted above! I love the common themes between us 🙂

    I want to live in a world where women are free from stress and overwhelm, where they are connected to themselves and their inner power and magnificence and where they live joyfully and allow their inner sparkle to shine brightly.

    That’s why I have created my one-to-one transformational bodywork sessions, and why I am currently creating my ’21 Days to Rekindle Your Sparkle’ course.

    1. Corrina

      Helen – Ah yes, that happens. 🙂 I’ve hired/bought from several people from within this You Inspire Me community over the years – and benefited greatly, both personally and professionally, as a result.

  29. Sarah Jordan

    I want to live in a world where kids get plenty of exercise and have fun at the same time despite gym classes being cut in schools, which is why I’ve created the Hooping with Kids program.

    I want to live in a world where women who enjoy working with kids can choose their own hours, make great pay, and make a huge difference in the lives of their students, which is why I’ve created the Hooping with Kids Teacher Training Program.

    I want to live in a world where people of all ages think of exercise in terms of fun, rather than another chore, which is why I’ve created the Hoop Dance for Beginners & Beyond DVD.

    Thanks for this <3

    1. Corrina

      Oh awesome, Sarah! Do you know Anna Sansom of The LadyGarden Project? She loves hooping too 🙂

  30. Monika Mundell

    I want to live in a world where…

    “Kids are encouraged for their creative difference, not bullied.”

    “Schools encourage entrepreneurial adventures, instead of turning people into working slaves to the system.”

    “Female empress crusaders are capable of writing their own sexy copy – that connects with the spirit, heart + soul of their business,” and that’s why I created the Get Unstuck! Plug-and-Play Copywriting Scripts for sassy women in business looking to express their brilliance without selling their soul to the devil.

    1. Corrina

      Monika – Hear hear on schools encouraging entrepreneurial adventures. Do you go and speak in schools about that? If not, please do – they need more inspiring role models 🙂

    2. Cassie | MMSpark

      Love this Monika, can’t decide which of your two amazing messages I prefer, they are both spot on for me: “schools for entrepreneurial adventures” (which I totally support) or sassy entrepreneurs (which is my passion). Great stuff, will check out your blog!

  31. Sam Livermore

    I want to live in a world where disabled people and people with chronic health conditions are able to feel supported and able to go for their dreams, so I have created a programme to coach them to achieve their goals while balancing their health needs .

    Thankyou Corrina for your wisdom 🙂

  32. Vanessa

    Corrina, I am loving this post so much that I saved it in my Pocket app. I want to live in a world where there’s less clutter and more clarity, so I’ve created Writing Your Way to Clarity, a LIVE event I’m hosting on October 19th.

    1. Corrina

      Sam, Vanessa – Thank you for doing the work you do and the movements you move.

  33. Melissa

    “I want to live in a world where women believe in their worth and value so I’ve created naked adventures.”

    I hear so many women say they aren’t worthy to live the life they deserve, they don’t feel “little old me” deserves to dream big and realise it. My whole business is build to dispel these myths and support women to realise their full potential, embrace it and create a life they love.

    I run transformational experiences to Machu Picchu, Peru to support women on this journey as it was the place I started my own journey.

    Loved hearing about everyone elses movements here – wonderful post Corinna!

    1. Corrina

      Melissa – So glad you showed up here! A pleasure to meet you this weekend and here’s to naked adventures 🙂

  34. Rona Steinberg

    Brilliant post Corrina. And very timely for me as we have a workshop coming up which truly is an expression of my movement around helping people (women in particular) become more OUT LOUD
    – We are doing it because we want to live in a world where people feel free to be as honest, open and truthful in their romantic relationships as the day they fell in love so we have created our workshop taking place on 2 November in London, ‘There’s something I want to tell you …’
    Thank you.

  35. Mary

    I want to live in a world where people benefit from a clutter free environment that spacious even though small, comfortable even though grand and that is stamped with their personality and style though different from yours and mine! That’s why I created Cambridge Interiors “Transforming spaces into beautiful places” Enjoy your space!

  36. Danielle Anderson

    Great post Corrina, and beautiful comments from your Tribe! 🙂

    I want to live in a world where entrepreneurs can successfully use their passion and drive to create businesses which have a positive impact on the lives of others.

    1. Cassie | MMSpark

      Love yours Danielle. Making a difference to others and having a positive impact is so important and I love how you’ve tied that in with entrepreneurship.

  37. Cassie | MMSpark

    Great post and comments Corrina. You can feel the passion and energy from all the amazing women here.

    I want to live in a world where women, especially mums, can change the way they work and create family-friendly businesses from home. So I’ve created the womenswaytowealth community for women who want to generate an income from home while raising a family.

  38. Chava Eichner

    Wonderful to meet you at Vegfest and feel the passion and conviction you put into your work. Thank you for some great advise too. x

    I want I want to live in a world where choosing a vegan diet is seen as a celebration of live, compassion and really delicious food!

    That’s why I set up my vegan/veggie food photography business. My mission is to create photographs that are so fabulous and stunning that you just can’t help wanting to take a bite straight away!

    1. Chava Eichner

      I also want to live in a world where I can spell ‘advice’ correctly 😉

  39. Louisa Burnand

    Hi Corrina,
    GREAT blog – really got me thinking ….
    I want to live in a world where couples live in harmony and children grow up in loving supportive families so I’ve co-created Rescue Your Relationship where couples can learn a quality of communication that turns arguments into compassionate conversations

  40. Vibha

    I want to live in a world where a person can reach out and know they will be supported, through physical treatments, and / or a listening ear.

  41. Vibha

    ……and I want to live in a world where the magic of birth and babies is held softly. This is why I am training as a doula and teaching baby massage.

    have to say, I read every single post and feel deeply inspired and excited to be amongst you.

  42. Tess hunneybell

    I want to live in a world where we can always say “I am enough” so I’ve created The How To Be Happy Course and other traing projects. We have also restored a 12C monastery in Umbria into a retreat training centre.

    After spending many years setting up and running very exciting projects while also being a voluntary teacher in the third world I have returned to Europe to start to teach what I have learned about being human. I have worked with people of all ethnic, sexual, age and social backgrounds and what I know is that We are all exactly the same!
    We are spiritual beings sharing a wonderful body but we are only starting to learn it’s capabilities. However, some of us are allowing the brain to run the show and it’s driving the body off the edge of the cliff. The human race is out of control.
    By connecting with our true selves and learning how to stear and use our bodies we will be on the path of peace and balance that is the creation that is ever growing around us.

  43. Carly

    Hi Corrina!

    Attended your fantastic talk yesterday at the Om Yoga Conference, and was so inspired by your words, that I have since proceeded to stalk you via every possible medium! I just wanted to say thank you for making my reasoning for starting my blog so much clearer in my tiny brain- I was trying to be too many things but have found the kernal of the movement I want to lead, since listening to you speak. It’s almost like you inspired me or something…. 🙂

    I want to live in a world where women who feel self-conscious, non-sporty or frumpy, don’t feel judged or intimidated about starting their journey towards getting healthy and strong bodies. And so I have created a blog to encourage women who feel like this to join my empowering, welcoming, fitness community and feel supported as they take that initial leap.

    Oh my goodness I am so happy to finally have that clear in my mind. THANK YOU CORRINA!!!


    1. claire

      Hey Carly – I love this and the world you want to live in! I’ve just looked at your website, and I LOOOOOVE it. I love what you are doing, and where you are coming from, and I totally want to hook up and chat with you (I’m a nutritionist who turns confused eaters into happy food heroes!) – I’ll drop you a message RIGHT away!

  44. Chris Durrant

    Thanks for this blog Corrina. It really got me thinking and inspired me to write a blog about the calm, productive homes I’d like people to live in.

    I want people to enjoy living in their domestic environment. I want them to be able to find the stuff they need when they need it. I’d like to help them organise their space so that they can maximize storage and minimize searching. A place where everything has a natural home. A place where they can feel at ease because ease is built in. That’s why I created Devon Clutter Busters

    Chris’s last blog post

  45. Adrian Kowal

    Hi Corinna,

    Thanks for the inspiring talk the other day at the OM Yoga Show for studio owners. Good too see you again.

    I want to live in a world where people create time and space to give back to themselves the gifts of yoga, mindfulness, better health through nutrition and holistic therapies, and fill their curious minds with knowledge gleaned from illuminating workshops and events.

    So I have created evolve – a centre for evolution, based in the heart of South Kensington. We have three yoga studios, two treatment rooms, a beautiful workshop space, and an ever-growing community of conscious adventurers.

  46. Emma Swan

    Brilliant post, thanks Corrina, it really spoke to me. And I’m invigorated by the responses!

    I want to live in a world where people are curious, enthused and empowered to explore their inner world and connect with their brilliant true nature, so they can be free from issues holding them back and experience real fulfillment.

    So I’ve created a blog and offer accessible services – both coaching and meditation-based therapy – that work.

  47. Carys

    “I want to live in a world where businesses are seeing results from their social media networks, where their clients / customers are trusting in their brand, so I’ve created Specky & Ginge Social Media Management”

  48. Joanne Ozden

    “I want more people to live in the world where they notice and make time for there beautiful self to find freedom and space in their own lives to live true to themselves and fulfil there wishes and dreams, so I’ve created my Yoga Holidays Turkey my beautiful Oasis in the heart of one of Turkeys oldest towns just steps from the golden beaches.

  49. Sue

    I’ve enjoyed reading this post and all the great responses, after reading your Top 10 blog posts, thank you 🙂

    I want to live in a world where women can be seen and be heard, with confidence and ease, which is why I teach them how to do this – by writing books, running workshops and providing 1:1 coaching, and later this year, online programmes 🙂

  50. Rick

    Thak you Corrina for this beautiful question!

    “I want to live in a world where the manufacturing of new products is totally sustainable, and even contributes in cleaning the mess we have made. So I’ve created empowering techniques that enable people to create beautiful new products, from natural and from waste materials in their own surroundings, without using any chemicals or fossil fuels.”

    Join me in revolutionizing the production of shoes, or support the creation of the solar surfboard, the world’s first surfboard that is made out of beach found plastic, molten on the spot with concentrated sunlight.

  51. Brenda Hindson

    I want to live in a world where people can trust that what they put on their skin won’t hurt them or their families and instead will be very beneficial and sustainable so I created a plant based organic skin care line that is good enough to eat.

  52. Stella Weigel

    I want to live in a world where people are really free of poor posture, pain and stress by learning to think about how they use themselves whilst in activity, which includes but is not limited to sitting, breathing, speaking etc. so I re-trained and set up to further the work which I have been taught.

  53. Liz sleeper

    Thanks to the recent elections I have been able to hone down the world I want to live in:

    I want to live in a world where people take action based on their heart AND their head. So I’ve created workshops that help head ruled people listen to their heart, and heart ruled people notice all the different pulls on their heart so their head can make more conscious decisions.

  54. Eloah

    I want to live in a world where people live in awe with themselves and the world this is why I am creating the movement You are Beautiful.

    You inspire me as well! Thank you!

  55. ife Adeagbo

    I am from Nigeria and I got to your blog looking for inspiration to name my upcoming Clarity&Discovery Workshop for Women. i must say Thank you for this post because what I do is not so easily paid for over here but I am encouraged. Thanks for pushing me to keep it up because I have great women all over the word rocking their world.

    I want to live in a world where everyone/organizations connects and embrace the true identity of their inner self which presently they may be unclear, confused or ashamed of and also maximize their potentials to pursue a passionate purposes which they confidently communicate to build prosperous careers, businesses and impact platforms.
    that is why I have started a PAssionLegacies Movement and Community dedicated to Inspiring, connecting and equipping passionate people for passionate projects and businesses.

    I also have Discovery&Clarity Programs/workshops:
    self/career Identity discovery,
    passion elements clarity,
    Unique message clarity,
    Birthing Your Vision( 3months/6months VIP program), Business/brand identity clarity
    Workplace Super Power Identity Clarity. and
    Charming & Confident Communication Diva Workshops.

    Its been a bit challenging getting people from here to appreciate such things but I will keep at it till I have a world of women who are passionate and thriving and not just surviving life ad hardship especially in Africa.


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